THE VAULT
Welcome. Thank you for reviewing some samples of my work.
PACKAGE
DESIGN
To peruse some package design samples, click here.
APPAREL
DESIGN
For some apparel artwork examples, click here.
GENERAL
Services Magazine: Spire Advisors of Assante Capital Management Ltd.
Responsible for: all written content (including case studies), plus layout, design, photo edits, brand management, taglines, headlines, graphics, edits
Click below to open:
Sales Booklet: The Emily Condominium Building at Campus Trails, by Greystone
Responsible for: all written content, plus layout, planning, design, photo edits + photography direction, brand management, illustrated (not 3D) floorplans + floorplates, taglines, headlines, edits
Click below to open:
Paid Digital Campaign: Campus Trails, by Greystone
Responsible for: all creative, including artwork, copy, planning, layout. Supplied digital ad team with client objectives, geotargeting information, funnel objectives, desired outcomes.
Rebrand Presentation: Balsam Promotions
Responsible for: all updated artwork for brand refresh, planning of presentation pages, and the delivery of live presentation. Client chose option two, and rebranded company across all platforms based on presented artwork.
Click below to open:
Paid Digital Campaign: Balsam Promotions
Responsible for: all creative, including artwork, copy, planning, layout. Supplied digital ad team with client objectives, geotargeting information, funnel objectives, desired outcomes.
Services Magazine: DSB Claims
Responsible for: all written content, plus layout, planning, design, taglines, headlines, callout boxes, edits
Click below to open:
Media Kit: Clarke Muskoka Realty / My Muskoka Cottages
Responsible for: most written content (the good stuff), plus layout, planning, design, taglines + headlines (the good ones), graphics, edits, and marketing pieces featured within
Click below to open:
BRAND REFRESH
SAMPLES
Old on left. New on right.
SOCIAL
MEDIA
Click below to check out some of the "living" Instagram pages that I have had the pleasure to create, manage + more
Branding + Creative Direction: from launch, up to January 15, 2023
Graphic Design + Creative Direction + Copywriting: from launch, to September 22, 2023
Graphic Design + Creative Direction + Shotlist Direction + Copywriting: from October 20, 2021, to September 8, 2023
Graphic Design + Creative Direction + Shotlist Direction + Copywriting: from October, 2, 2020 to December 16, 2022
Company Rebrand + Graphic Design + Creative Direction + Shotlist Direction + Copywriting: from March 1, 2023 to September 6, 2023
Small Brand Refresh + Graphic Design + Creative Direction + Shotlist Direction + Copywriting: from June 30th 2023 to September 22, 2023
BRAG BOARD
I believe in staying humble, but now is not the time. I am privileged to produce creative (+ results) for some pretty awesome companies and people. Plus, they say some pretty nice things:
WOW!! Amazing!! Such a great layout and easy read!! THANK YOU. Absolutely love your play with words!
- Nicolle Gonneau, FOWLER Construction
-------
Hi Carly, attached is the full summary from the Greystone recent takeovers. The results are very, very strong with 152 readers engaging by clicking on the ads. This .25% rate is far and away higher than the industry average of .08%. Well done ads certainly helped!
- Michael Hill, Star Metroland Media
-------
Thank you Carly – I know you worked hard on that, last minute, etc… You’re the best!
- Pat Dubé, President of Greystone
-------
Carly has been absolutely amazing to work with. We often don’t take time out to say the “good” things and I just felt an overwhelming urge to let you know how awesome she is. I appreciate [your company] but specifically Carly. She is quite the professional and always willing to help (within reason of course). Just thought I’d share with you.
- Anita Stewart, Wiesner Insurance (Purchased by Western Financial Group)
-------
Hi Carly, I thought you might like some feedback on the bio you prepared for me. I include it in my "new client" folder. I've handed it out twice so far, and both times I got a comment back. The first one said it made me look "original." The second comment, by email, liked the fact that I was learning in the library when I was a teenager, instead of doing all the other things teenagers were doing. Both, I think, were therefore positive.
- Tony Sutey, CFP®, Senior Financial Advisor at Spire Advisors of Assante Capital Management Ltd.
-------
Hi Carly: WORLD RECORD!!! Thank you so much for getting that all done and approved in less than a week. Amazing!! It’s always fun working with you. Hope you have a GREAT week.
- Kathy Stewart, Spire Advisors of Assante Capital Management Ltd.
-------
Carly – Super random, but we want you to know how much we love and appreciate you! We hope you’re our copywriter for life, just so you know! Hope you’re having an great Wednesday.
- Terry & Theresa, Crimson Yard Co.
-------
I am very happy with everything and cannot say enough good things about Carly. I am feeling very good, taken care of and see great value in what you are providing for us.
- Kurtis Jones, Operations Manager & Sales at Muskoka Marinas